Ecotopia is part of Ecotricity Group which is a not-for-dividend company. That means we're free to dedicate our money to the things we believe in, rather than paying dividends to shareholders. It's a model pioneered by renewable energy company Ecotricity - where energy bills are harnessed to build new sources of green energy, windmills - or 'Bills into Mills' as we like to say.
At Ecotopia we're dedicating your shopping bills to the creation of new wildlife habitats in Britain - something desperately needed. You shop, the products you buy are green and ethical - and we create nature reserves, for the birds and the bees. We like to think of it as Shopping for Green Britain.
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